George Monbiot writing in yesterdays Guardian:
Cyberspace has buried its head in a cesspit of climate change gibberish
The Stansted protesters get it. The politicians of Poznan don't quite. But online, planted deniers drive a blinkered fiction
The most popular article on the Guardian's website last week was the report showing that 2008 is likely to be the coolest year since 2000. As the Met Office predicted, global temperatures have been held down by the La NiĆ±a event in the Pacific Ocean. This news prompted a race on the Guardian's comment thread to reach the outer limits of idiocy. Of the 440 responses posted by lunchtime yesterday, about 80% insisted that manmade climate change is a hoax.
Scrambled up in these comment threads are the memes planted in the public mind by the professional deniers employed by fossil fuel companies. On the Guardian's forums, you'll find endless claims that the hockeystick graph of global temperatures has been debunked; that sunspots are largely responsible for current temperature changes; that the world's glaciers are advancing; that global warming theory depends entirely on computer models; that most climate scientists in the 1970s were predicting a new ice age. None of this is true, but it doesn't matter. The professional deniers are paid not to win the argument but to cause as much confusion and delay as possible. To judge by the Comment threads, they have succeeded magnificently.
In his fascinating book Carbon Detox, George Marshall argues that people are not persuaded by information. Our views are formed by the views of the people with whom we mix. Of the narratives that might penetrate these circles, we are more likely to listen to those that offer us some reward. A story that tells us that the world is cooking and that we'll have to make sacrifices for the sake of future generations is less likely to be accepted than the more rewarding idea that climate change is a conspiracy hatched by scheming governments and venal scientists, and that strong, independent-minded people should unite to defend their freedoms.
He proposes that instead of arguing for sacrifice, environmentalists should show where the rewards might lie: that understanding what the science is saying and planning accordingly is the smart thing to do, which will protect your interests more effectively than flinging abuse at scientists. We should emphasise the old-fashioned virtues of uniting in the face of a crisis, of resourcefulness and community action. Projects like the transition towns network and proposals for a green new deal tell a story which people are more willing to hear.
It's a shame that he has himself been duped by disinformation regarding 9/11.